The idea for the project arose from a chance realisation that two photographs Rich had taken looked almost like mirror images of each other. This result got him thinking about the nature of our perception of similar and symmetrical forms.
As the title implies, one of the two halves that comprise a piece can be perceived as an imperfect reflection of the other. Which is the original and which is the reflection is a paradox.
His intentions behind the works lie in his interest in the fallibility of human perception and memory - and through this our ability to perform value judgements. The visual connections that are made when looking at the works are intended to allow the viewer to make psychological connections with, and within, the works, echoing our responses to recognisable visual stimuli - reflections (or perceived reflections) offer an 'understanding' feeling for the viewer.
Since making the first photographic works he have developed the idea, making interactive flash movies and drawings.
’Rich has a gentle and steady energy which wins the trust of those around him. He can therefore engage with a range of people in order to consult with them. His thoughtful approach results in work that is quirky, but clearly rooted in the area in which he is working.’